The Facebook Era

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The Facebook Era

Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (2009)

By Clara Shih

It is now year 2012. The book was written in 2009, there has been many changes going on in the social media. Nevertheless, it is still able to provide a new perspective to me of how some people uses facebook to promote their goals and products.

Sales reps can even use facebook to do sales prospecting. Most people wouldn’t feel entirely comfortable calling their list of contacts in their phone book. Online social networks have created a new set of interaction modes and relationship types, like Facebook Friends and LinkedIn Connections, that make it less invasive, more comfortable, and easier to ask favors of your network.

Recruiters can even find more information about potential candidates in Facebook, LinkedIn etc. Candidates can be categorized into active candidate status or passive candidate status. Active candidates are those proactively seeking a job. Passive candidates are those usually currently employed but potentially open to hearing about new opportunities.

Social networking sites are great for finding active candidates, but they are potentially even more powerful for finding passive candidates. Many of the greatest potential hires might not be actively looking because they are happily employed. These passive job candidates do not post their resume on Monster or CareerBuilder, but they do sign up for LinkedIn and Facebook.

The unprecedented access provided by online social networking is tremendously empowering for recruiters and job candidates, but can be worrisome for employers. Employees of reputable firms are constantly being sought after – these individuals are prescreened and know the company’s best practices, so their experience is highly valued by others. What makes online social networking potentially scary is that now, recruiters can be very systematic about their poaching.

The book is quite useful to point out about the above. But I feel that it is quite superficial. It will be good if there are tips or ways mentioned for protection of one’s privacy on social media. Other than all the advantages pointed out in Facebook, there should be more areas to talk about potential pitfalls and how to protect oneself.

 

 

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