The 2020 Workplace Part 1 (20 predictions in the workplace)

The 2020 Workplace Part 1 (20 predictions in the workplace)

How innovative companies attract, develop and keep tomorrow’s employees today (2010) By Jeanne C. Meister and Karie Willyerd

This book talks a lot about the use of social media in future for the employees. While a record number of Millennials (those born between 1977 and 1997) are entering the workplace, many older workers are also returning for second careers, especially due to the economic meltdown in 2008. Hence, there will be much of an age diversity in the workplace in future.

The authors talk about 20 predictions for the 2020 workplace :
1. You will be hired and promoted based upon your reputation capital.

Companies will want to look for employees who have not only wide, deep and high-quality social networks but also demonstrate a track record of turning these networks into increased business value for the organization and a stronger personal brand for themselves. This means being aware and active on such sites as LinkedIn, Facebook, Twitter, MySpace, Plaxo, Ning, Delicious, Slideshare, YouTube and Digg.

The high performers in an organization focus on building high-quality social networks rather than large ones. They may not know everyone, but the people they know, they know very well, and they invest in those relationships before they’ll actually need them to get their work accomplished.


2. Your mobile device will become your office, your classroom and your concierge.

With mobility and migration on the rise, employees will no longer be limited to working in one country or region.In 2020, the mobile device may be an increasingly important delivery mode for a wide variety of corporate training, new-hire orientation, mentoring, coaching, and on-the-job performance support.


3. The global talent shortage will be acute.

Despite high levels of unemployment in many countries, there is a mismatch between the type of individuals available for work and the specific skills employers are looking for to achieve business goals.

The Manpower survey identifies top 6 professions that will be in demand globally, including skilled trades in specialized areas, sales representatives, technicians in engineering and maintenance, engineers, managers and senior executives, and finance and accounting professionals.


4. Recruiting will start on social networking sites.

Prospective employees may potentially have their first interview via avatar, followed by several video chats and reference checks on social networks. This is social recruiting. Both employers and employees must become fluent in how to navigate online recruiting.


5. Web commuters will force corporate offices to reinvent themselves.

Knowledge workers will increasingly elect to work at “third places” such as cafes, coffee shops, bookstores etc. Encouraging employees to work in third places is growing as companies attempt to save money on real estate, adopt ecofriendly policies to reduce commuting etc.


6. Companies will hire entire teams.

Companies are seeing the value of hiring and training and entire team to tackle business problems. At the same time, some teams will form into guilds and move as intact teams from company to company, in order to maintain their established working relationships.


7. Job requirements for CEOs will include blogging.

Keeping in touch with customers, the marketplace and employees is an important role for CEOs. The fastest way to communicate broadly will be through tools such as blogging and Twitter.

Hearing the voice of the CEO through his or her own writing, when it feels authentic, helps foster trust in an organiation.


8. The corporate curriculum will use video games, simulations and alternate reality games as key delivery modes.

Corporate training will be transformed into a nimble,social, fun and highly collaborative experience by 2020. Beyond business simulations, companies will use alternate-reality games (ARGs), a type of real world game experience where corporate trianing mimics their experiences online.


9. A 2020 Mind-set will be required to thrive in a networked world.

The 2020 mind-set will incorporate abilities in social participation, thinking globally, ubiquitous learning (commitment to learn new skills), think big act fast and constantly improving, cross-cultural power.


10. Human resources’ focus will move from outsourcing to crowdsourcing.

Companies such as Lego, Procter and Gamble, and Boeing use the wisdom of crowds to develop solutions for R&D problems, designs for products, and new ideas for businesses. The most efficient networks are those that link to the broadest range of information, knowledge and experience. Crowd sourcing will be used to reinvent human resources and corporate learning.


11. Corporate social networks will flourish and grow inside companies.

Corporate social networking will be used not only by current employees and customers, but alsoby former employees. Many companies will create and manage their own corporate alumini networks as vehicles to find the best talent and recruit former employees as well as develop new businesses.


12. You will elect your leader.

Companies that encourage employees to elect their leader will be seen as employers of choice. While electing your leader may be viewed as just one company’s experimentation in citizen leadership, it may become a strong recruiting tools for companies. Ranking and polling social media tools allow an organization to see who has a followship, a necessary quality for being a leader.


13. Lifelong learning will be a business requirement.

The 1990s and the early years of 2000s, saw the rise of corporate-sponsored universities using a formal curriculum to develop and reskill a global workforce.


14.Work-life flexibility will replace work-life balance.

Work/life flexibility revolves around the ability to multitask and assign work to various chunks of time to manage both work and home lifes.


15. Companies will disclose their corporate social responsibiliy to attract and retain employees.

According to a survey done, 79% of the people want to work for a company that cares about how it impacts on and contributes to society.


16. Diversity will be a business issue rather than a human resource issue.

Companies are seeing their developing an inclusion strategy is essential to better matching of their diverse business offerings around the world.


17. The lines among marketing, communications, and learning will blur.

Marketing organizations and learning departments will enter into stronger partnerships to repackage some of their corporate learning programs into consumer education. These new consumer communities will be created to build stronger consumer connections to a brand and hopefully to increase consumers’ loyalty and brand preference.


18. Corporate app stores will offer ways to manage work and personal life better.

There are applications for every stage of life : iSeniors, a program designed to locate the nearest senior living centers based on your GPS location; myHomework, an application designed to help students keep track of their academic responsibilities.

Now imagine the power of customized apps offered by an employer. On the business side, this could include an expense report app, a goal-tracking app, or a microfeedback app. On the personal side, if you are a working mother, apps could focus on the locations of day care centers, after-school programs, homework helpers and fitness centers.


19. Social media literacy will be required for all employees.

In the US, Intel develops role-based training programs and Digital IQ certifications that licenses employees to practice social media on behalf of Intel. All these programs try to push social media initiatives across the organiation by creating guidelines, processes, strategies and skill-building programs for how to be responsible and respectful using social media at work.


20. Building a portfolio of contract jobs will be the path to obtaining permanent full-time employment.

Today you can bid on work on sites such as oDesk, Craigslist and Elance, and employers can test out skills on a short term projects by using people sourced through agencies or websites.








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2 responses »

  1. I really enjoyed this book which was required reading for my graduate program. I recently mentioned this article from my blog. I was particularly interested in prediction #6.

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