Poke the box

Poke the box

When was the last time you did something for the first time?  (2011)

By Seth Godin

This book is quite inspirational. It is a easy to read book with no specific content outline. He talks about having instigation capital. Instigation capital refers to the desire to move forward. The ability and guts to say yes.

If you sign up for the initiative path and continue on it when others fret about “quality” and “predictability”, you will ultimately succeed. The crowd won’t stop worrying, because worrying is what they enjoy doing. But that’s okay, because you’ll be making a difference and using your newfound leverage to do more and more work that matters.

Go to work on a regular basis. Make your schedule before you start. Don’t allow setbacks or blocks or anxiety to push you to say,” hey, maybe I should check my email for a while, or you know, I could use a nap.” If you do that, the lizard brain will soon be trained to use that escape hatch again and again.

(That’s so true for me. Many times, I try to escape to twitter or emails when I should be doing proper work. )

Issac Asimov wrote and published more than 400 books by typing nonstop from 6 am to noon, everyday for 40 years.

When the cost of poking the box is less than the cost of doing nothing, then you should poke! The connected economy of ideas demands that we contribute initiative. And yet we resist, because our lizard brain, the one that lives in fear, relentlessly exaggerates the cost of being wrong.


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