By Jon Smith
I am really desperate for visitors on my website. Though I have so much postings, but the traffic is so miserably low. This book “Be #1 on Google does offer some easy to use and immediate ways to optimize your website . I am not really sure how effective it is, but I find that it does offer useful, common sense approach to improve website traffic. I have included some ideas that I like from his book. If you really want a more comprehensive information, you should really visit his website http://www.jonsmith.net to get this book.
Idea 5- Uncovering the Data
There are a selection of sites offering business-critical information about keywords. Try out websites :
Wordtracker shows you how many users searched for that keyword today and what the competition is like for your selected keyword/phrase. The results will be calculated based on a numerical score – KEI (Keyword effectiveness index). If you are lucky, there will be some words or phrases with a KEI of more than 300, which means a word is a popular keyword with very little competition. Any score of more than 50 is well worth optimising. You should focus your marketing attention on these words.
Nichebot takes its data from both Yahoo and Wordtracker; it then merges the information and displays the results accordingly.
Create a spreadsheet with the most important keywords and the associated number of searches – are there patterns, trends or fluctuations that might have an impact on your business over a 12 month period?
Idea 9- Destination Me (The importance of Inbound Links)
Now it is in the site owner’s best interset to remove all links that doesn’t positively affect his or her own rankings. PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page.
Go to Google search, type in “Google Toolbar”. Google Toolbar will offer you a number of tools, but the most important, will display the PageRank of any page you are visiting. The numerical value (0-10) reflects the popularity of a website.
Idea 15 – Say that again? (Keyword Proximity)
Have good spider food for the search engines. If you flood your text with keywords, it won’t make sense to your end users and will lead them to abandon the site. Therefore you should be looking for a density of about 4%, which means that for every hundred words of text on your page, you should mention your keyword four times. Stick with this rule and the spiders, the bots, the crawlers, and even the human users will regard your content as strong.
Pick a product page or a page that describes one of your services and take a long hard look at the text. Have you mention everything, at least once, that was hinted in the meta data? Have you placed the most important keywords and phrases within the first 2 paragraphs of the text? Can the user and Google click on some or all of the keywords to learn more? If that is not the case, start reworking the text so that it will appeal to both the human user and Google.
Idea 17- Here, Look over Here (Registering with Search Engines)
Google and other search engines are good – but they are not omipotent. Let them know you have arrived on the scene. Go to http://www.google.com/addurl/ to register your website. Expect a visit from the Googlebot within about 3 weeks. Once you have submitted your website to all the major search engines, put a note in your diary for 3 months from that date. Unless you notice that search engines are visiting regularly, you are going to need to remind them to come again and check out what’s new. This is not spamming , it is common sense. Keep this up for about a year, by which time you’ll see that they visit on a regular basis.
Idea 26- No DMOZ, No Champage Corks (The importance of the open directory project)
The Open Directory Project is very unassuming website in cyberspace that carries lots of weights. Its unique selling proposition implies that it is human-powered and not software driven. DMOZ doesn’t employ spiders to scan the web. Instead it waits for you to submit your URLand then assigns an editor to check your listings manually.
Check out this website : http://www.dmoz.org
A successful listing on DMOZ creates two important links to a website – one from DMOZ and one from Google’s Directory. Both DMOZ and Google have a very high PageRank. There are also thousands of links created by all the websites that are using DMOZ directory and it becomes obvious why a listing in DMOZ is important.
Though listing in the correct category for DMOZ is important, however I feel quite limited with their categories. Really not sure which category to put my website in …
Idea 27- Google Pretender?
Search engine optimization and Google is a constantly changing phenomenon. As soon as many people get wind of it, example the importance of DMOZ.org listing – Google eventually alters its algorithm accordingly. Hence sites like http://www.searchegninewatch.com is that you will get to know more about what’s going on in the world of search engine marketing.
Idea 28 – Your website under the knife?
Validate your HTML if you want your website to be accessible to the largest cross section of internet users possible. Go to http://validator.w3.org, type in your URL and await the results. If you pass, you’ll be provided with a little code to display the w3C validation logo on your website. (something like the ISO 9001 standard of a web design)
Idea 52 – I Am/Am not King of the Hill
Search engine optimization takes time. For a start, it is going to take a few weeks for Google to send the Googlebot to your site (whether you request it or not) – there are millions of sites out there craving for their attentionand the process takes time. Don’t loose heart. If you play by the rules, increase the number of inbound links from relevant sites, keep your site updated and relevant, constantly monitor, measure and react, your site will get a high rank. In business, patience is something we all lack.